Fractional marketing leadership · Central Florida

More calls.
Less wasted spend.

For 20 years I've run marketing for some of the biggest brands around. Now I help local home service owners in Central Florida quit wasting money, keep the companies they're paying honest, and figure out what actually brings in calls.

Current rate: $1,000/mo. It only goes up as the roster fills, so lock in now and your rate stays put for as long as you're a client.

HVAC technician repairing a home air-conditioning unit

235%

avg lift in organic revenue

20

client roster, hard cap

The problem

You're spending on marketing.
Is it working?

You've got an SEO company. Maybe a Google Ads guy. A website someone built three years ago. Each one sends you a report you don't read, tells you to "trust the process," and bills you every month.

Here's the question none of them will answer straight: is any of it actually working?

And I don't mean number of clicks or domain authority. I mean the stuff that pays the bills. Is the phone ringing more? Are you booking more jobs? Is your cost per lead going down?

You don't need more marketing. You need someone making sure it works.

The solution

One expert who gets the whole picture

I'm Darius. For nearly 20 years I've run SEO and growth strategy for brands like Ace Hardware, Saela Pest Control, Cleveland Clinic, and Porsche. I've also done it for home service businesses right here in Central Florida.

Now I work as a fractional marketing leader for a small roster of local service businesses. I don't replace your vendors. I make sure they're earning their keep.

  • 235% average lift in organic revenue across my engagements
  • 20 yrs running SEO & growth strategy for home services and national brands
  • $15.6M+ organic client revenue over 12 months
The retainer

What you get every month

The brain of a marketing director, for a fraction of the cost.

Monthly video walkthrough

Every month I record a short video walking through your numbers and the moves that matter most. No call to schedule, and you can rewatch it anytime.

Async access, always

One active request at a time, 48-hour response. Got a pricing question, a new competitor, or a weird invoice from your agency? Send it over.

Vendor accountability

I read your agency's reports so you don't have to. If they're slacking, you'll hear it from me. If they're crushing it, you'll hear that too.

Your data, actually used

I plug into your analytics, Search Console, and call tracking, then dig into the numbers to find what the usual monthly reports gloss over.

What's not included: execution. You or your vendors do the work. I make sure it's the right work. When you want something built, that's below. ↓

A la carte

Need it built? Add it on.

Done-for-you builds, available exclusively to retainer clients.

Marketing dashboard

One live view of your leads, calls, rankings, and spend. No more juggling five logins.

Starting at $1,500

90-day content plan

A keyword-mapped content roadmap your team can just execute.

Starting at $1,200

Local SEO overhaul

GBP optimization, citations, review strategy, and local landing pages.

Starting at $2,000

Page optimization

On-page SEO for a single page: title, headings, copy, internal links, schema markup, and LLM optimization, so it ranks in Google and surfaces in AI answers. Priced per page.

Starting at $300

AI automation build

Custom automations that take the busywork off your plate. We connect your tools, organize your data so AI can actually use it, and build reusable AI helpers you can run yourself.

Starting at $5,500+

Limited roster

Why the price on this page will go up

I keep this roster to 20 businesses, so I can know each one deeply. It costs less than a part-time hire and a fraction of a full-time marketing salary, and it pays for itself the first time it catches a vendor underdelivering.

Pricing works like seats on a plane. The earlier you board, the less you pay, and your rate is locked in for good once you're on.

  1. Now $1,000/mo ← current rate
  2. Next
  3. Then
  4. Later
  5. Roster full Waitlist

Your rate holds for as long as you stay subscribed. Leave and come back later, and you'll join at whatever the going rate is then. Roster capped at 20 businesses.

Lock in today's rate

Today's rate only goes up as the roster fills.

FAQ

Questions, answered

Do you replace my current SEO or ads agency?

Not unless they deserve it. My job is to direct and audit them, and most vendors do better work when someone who knows the game is checking theirs.

What if I don't have any vendors?

Even better. I'll tell you what to hire, what to skip, and what you can handle in-house, before you waste a dollar.

Why is this so much cheaper than a marketing director?

Two reasons. You're sharing me with a handful of other businesses, and I've gotten efficient enough that work that used to take weeks now takes hours. You get director-level strategy without the director-level salary.

What does "one active request at a time" mean?

Send over as many as you want. I work them one at a time, usually within 48 hours. Most clients send three to six a month.

Why home service businesses?

Because it's what I know. I've spent years running SEO for HVAC, plumbing, electrical, and exterior cleaning companies. I understand your busy season, your customers, and what actually gets the phone to ring.

What clients say

Don't take my word for it

"Darius is extremely knowledgeable and an absolute joy to work with. He quickly assessed our website, identified challenges, and suggested solutions. Moreover, his documentation of his assessment was second to none. I highly recommend Darius for a website audit. We will definitely connect for future projects. Thank you Darius!"
Jason W. Marketing & Events Manager, James Monroe's Highland
Book a fit call

Get in before the rate goes up.

If you're spending $1,000+/month on marketing and can't say with confidence what it's returning, this pays for itself with one cut vendor or one fixed campaign.

No pitch deck. We'll look at your numbers together and I'll tell you what I see, whether you sign up or not.

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